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Explore how Amazon Prime Video rebuilt their user interface using Rust and WebAssembly in this 48-minute InfoQ presentation by Principal Engineer Alexandru Ene. Dive into the architectural evolution that transformed their system from a dual React/JavaScript and Rust/WASM stack to a unified Rust UI SDK, resulting in remarkable performance improvements including up to 10x better input latency on living room devices. Learn about their innovative approach to UI development that leverages signals, effects, and an Entity Component System (ECS) to optimize both performance and developer productivity. Understand the engineering decisions that enabled Prime Video to deliver a blazing-fast UI experience across all devices.