Discover the inspiring journey of Ishita Bhatia, a 21-year-old entrepreneur, in this TEDx talk. Learn about her innovative business platform BYOB (Be Your Own Boss) and her mission to empower women in business. Explore how Bhatia, an Economics graduate and certified product developer, leveraged her experience in FinTech and EdTech startups to create a community for pioneering businesswomen in Kanpur. Gain insights into her vision of a woman-driven business society and her unique approach to marketing and advertising for a cause. Hear about her recognition as a Young Entrepreneur of the Year nominee and her feature on the Daily Hunt app. Draw inspiration from Bhatia's story of resilience and determination as she works towards making a significant impact in her hometown and beyond.