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Explore the evolution of travel planning and TripAdvisor's role in shaping modern travel experiences in this 24-minute conference talk from Web Summit. Gain insights from Stephen Kaufer, CEO of TripAdvisor, as he discusses the company's strategies for staying relevant to a new generation of travelers amidst changing tastes and consumption habits. Discover the future of trip planning and learn how the world's largest travel site adapts to evolving consumer needs in the digital age.