Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Discover how AI is revolutionizing marketing by enhancing proven strategies and creating more efficient campaigns in this 17-minute video. Learn to leverage artificial intelligence across multiple marketing channels including email and SMS marketing, precision targeting in account-based marketing, and content creation using the "Three Rs" framework. Explore practical approaches to building automated AI systems, recruiting top talent with AI assistance, and integrating artificial intelligence into product development processes. The presentation covers real-world examples and actionable tools you can implement immediately, demonstrating how the fastest-growing companies are using AI not just as a supplement but as the backbone of their modern growth strategies. Topics progress from foundational AI marketing concepts through specific channel applications to advanced automation and talent acquisition, concluding with strategic insights for product building in the AI era.
