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This course follows the development of fictional ice cream packaging from market research and mind-mapping through logo concepts, typography, and final mockups. It also discusses client feedback, career challenges, and editing a variable font.
Syllabus
Start
Intro of Shanti and recap of yesterday’s work
Creating Logo variations and concepts
How to navigate client desires that don’t work well with a design
Challenge’s Shanti faced at the beginning of her career
Shanti names some of her favorite designers
Editing Variable Font “Cheee”
Taught by
Adobe Creative Cloud