Don't End Up in the PETs Cemetery - Privacy Enhancing Technologies Spectrum

Explore the spectrum of Privacy Enhancing Technologies (PETs) in this 12-minute conference talk from PEPR '24. Delve into the Federal Trade Commission's perspective on PETs, focusing on multi-party computation and private relays. Learn how these technologies can protect user privacy while enabling product functionality, ranging from complete data protection to minimal privacy layers. Understand the legal implications for companies implementing PETs and the importance of accurate privacy claims. Gain insights into the FTC's optimistic view on PETs and the need for responsible implementation to avoid regulatory pitfalls.