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In this one-hour SXSW keynote session, Mike Maples investigates the critical factors that allow certain startups to achieve extraordinary success while others with seemingly solid strategies fail. Discover why breaking established patterns is essential for transformative innovation as Maples challenges conventional business wisdom to inspire the next wave of disruptive entrepreneurs. Learn practical, tactical approaches to evaluate startup ideas and transform promising concepts into companies capable of creating lasting change. The session is part of SXSW's commitment to helping creative professionals achieve their goals through its renowned conference and festivals celebrating the convergence of interactive, film, and music industries. Portuguese and Spanish translations are available for this featured session presented by Itaú.