Optimizing E-commerce: Data Science for Better CX and Sales

In this 34-minute conference talk from DSC EUROPE 24 in Belgrade, Youssef Kamal delves into the transformative power of data science in e-commerce optimization. Discover how advanced analytical techniques like RFM analysis, cohort analysis, recommendation systems, and A/B testing can significantly enhance customer experiences while boosting sales and operational efficiency. Learn practical strategies for leveraging data to personalize offerings, improve conversion rates, increase customer engagement, and drive sustainable business growth. Gain valuable insights applicable to e-commerce professionals seeking to elevate their digital strategies through data-driven decision making.