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Explore the cutting-edge field of neuroeconomics in this 40-minute conference talk that reveals how brain activity can predict both individual decisions and widespread social behaviors. Discover how neuroscientists have mapped the network of brain systems—from deep emotional centers to analytical regions—that guide our choices in everything from investment decisions to video selection. Learn about groundbreaking research demonstrating that measuring brain activity in small groups can forecast market movements and viral content spread. Delve into the intersection of psychology, economics, and neuroscience as Professor Brian Knutson from Stanford's School of Humanities and Sciences presents findings from his Symbiotic Project on Affective Neuroscience (SPANlab). Understand how neural imaging techniques are being used to predict stock market fluctuations, identify which videos will go viral online, and illuminate the brain pathways involved in risky decision-making and addiction. Gain insights into how facial expressions influence microloan success rates and how environmental decision-making processes unfold in the brain, while exploring the broader implications of neuroforecasting for understanding human behavior at both individual and societal levels.
