Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Explore five pivotal marketing trends that will define 2024 in this interactive webinar led by digital marketing expert Robyn MacMillan from Oxford College of Marketing. Gain in-depth analysis, real-world examples, and practical strategies to leverage emerging trends including artificial intelligence and personalisation, examining how AI revolutionises personalised marketing through chatbots and predictive analytics. Discover the rise of voice search and audio content, understanding the surge in voice search technology and the growing relevance of audio content in modern marketing strategies. Master video marketing and short-form content by discussing the dominance of video in digital marketing with best practice examples and implementation strategies. Navigate data privacy and secure marketing by gaining insights into the evolving data privacy landscape and its implications for marketing professionals. Understand the critical importance of digital upskilling in the rapidly changing marketing environment to future-proof your career and ensure you don't get left behind in the digital transformation. Participate in a comprehensive Q&A session to discuss these trends in detail and explore how they can be integrated into your own marketing strategies, leaving with actionable insights to stay ahead in the rapidly evolving digital marketing world.
