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Explore the intersection of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) in this insightful conference talk delivered by Dobrica Cosic at DSC EUROPE 24 in Belgrade on November 20th. Discover how artificial intelligence is transforming marketing attribution strategies and shaping the future of data-driven marketing decisions. During this 30-minute presentation, learn about advanced techniques for measuring marketing effectiveness across channels and touchpoints using AI-powered analytics frameworks. Gain valuable insights into how these complementary methodologies can help optimize marketing spend and improve ROI in today's complex digital landscape.
