Hyper-Personalized Marketing with Digital Platforms and Generative AI

Discover how generative AI is revolutionizing marketing through hyper-personalization in this 26-minute conference talk from DSC EUROPE 24. Darije Ramljak demonstrates an automated solution that creates tailored promotional content including emails and push messages based on customer insights and historical activity. Learn about the implementation of an AI-driven micro-segmentation engine, a custom Marketer Workbench built on Salesforce, and a generative AI engine (watsonx) that work together to develop personalized marketing content. The presentation highlights how these technologies seamlessly integrate with Salesforce Marketing Cloud to enable highly targeted marketing campaigns. This talk was presented on November 20th at DSC EUROPE 24 in Belgrade.