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Learn about the hidden costs and business impacts of misleading mobile game advertising in this 21-minute conference talk from Google Playtime 2024 in Milan. Explore effective tactics for measuring the full impact of deceptive ad campaigns on user acquisition and overall business performance, while gaining insights into why misleading marketing has become more prevalent in mobile gaming. Delivered by Kenny McCubbins, this presentation addresses one of the biggest challenges facing games businesses today and provides practical approaches for evaluating advertising strategies.
