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Learn to transform engineering metrics from mere dashboard displays into powerful business drivers in this comprehensive conference talk that exposes the measurement frameworks used by industry giants like Google, LinkedIn, and Netflix. Discover how to escape "metric theater" where teams focus on vanity metrics rather than meaningful outcomes, and understand the dangerous pitfalls that lead to system gaming and developer mistrust. Explore actionable strategies for connecting DORA metrics directly to revenue impact, converting developer frustration signals into productivity improvements, and building an insights-driven organizational culture that distinguishes market leaders from competitors. Master techniques for selective measurement that prioritizes business-moving metrics over comprehensive data collection, while developing measurement strategies that earn developer trust and drive genuine competitive advantage.
