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YouTube

Mastering Digital Strategy: The Ultimate Training Guide

Eric Kimberling - Digital Transformation via YouTube

Overview

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This comprehensive training video provides nearly 3 hours of expert guidance on developing and implementing effective digital strategies. Learn the fundamentals of digital transformation, explore a proven digital strategy framework, and discover the 10 essential steps to creating an effective digital strategy. The content covers critical topics including technology roadmap alternatives, defining business change magnitude, translating strategy into actionable plans, and analyzing case studies of both successful and failed digital strategies. Avoid common pitfalls with detailed insights on what not to do, and benefit from a professional keynote presentation that synthesizes key digital strategy concepts. Each section is clearly timestamped for easy navigation through topics like the BAR methodology, business process management, and change management approaches essential for digital transformation success.

Syllabus

00:02:13 What is Digital Transformation?
00:08:45 3 Things to Know About Digital Strategy BAR
00:18:15 Digital Strategy Framework
00:38:07 10 Steps to an Effective Digital Strategy
00:59:12 The 4 Major Technology Roadmap Alternatives
01:18:02 Defining the Magnitude of Business Change
01:25:36 Translating Digital Strategy into a Plan
01:37:46 Case Study: Effective vs. Failed Digital Strategies
01:58:09 10 Common Digital Strategy Pitfalls
02:12:56 Digital Strategy Keynote Presentation

Taught by

Eric Kimberling - Digital Transformation

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