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YouTube

Master Email Marketing in 20 Minutes

Darrel Wilson via YouTube

Overview

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Learn email marketing fundamentals in this 20-minute tutorial that demonstrates how to set up and execute effective email campaigns using Omnisend. Connect your website and establish brand styling to create a professional foundation for your email marketing efforts. Discover how to create targeted segments to organize your audience and design engaging popups and forms to capture leads effectively. Master the creation of automated email sequences including welcome series, abandoned cart recovery, and re-engagement campaigns that generate sales around the clock. Build and send your first email campaign while learning best practices for subject lines, template design, and performance tracking. Explore lead generation techniques including Google Maps scraping methods to expand your contact list. Understand pricing structures and platform features to make informed decisions about your email marketing investment. Gain practical skills in list management, deliverability optimization, and avoiding spam filters to maximize your email marketing success without requiring design experience or coding knowledge.

Syllabus

00:00 Intro
02:20 Connect Website
04:01 Set Brand Style
06:06 Create Segments
07:52 Creating Popups
12:05 Create Forms
13:30 Create Automations
15:42 Create Campaigns
18:34 Scrape Leads
19:28 Pricing

Taught by

Darrel Wilson

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