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YouTube

Complete Email Marketing Tutorial - Build An Email List For Free

Ferdy․com | Ferdy Korpershoek via YouTube

Overview

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Learn how to build an email list from scratch and master email marketing automation using Omnisend's free platform in this comprehensive 2-hour tutorial. Discover how to create effective sign-up forms including popups, fly-ins, and embedded forms to convert website visitors into subscribers. Master email automation by setting up welcome sequences, follow-up campaigns, and A/B testing to optimize open rates and click-through performance. Explore advanced audience segmentation techniques to target subscribers based on their behavior, engagement levels, and purchase history, enabling personalized messaging for different user groups. Create high-converting email campaigns for both automated sequences and one-time broadcasts, while learning to implement A/B testing strategies to maximize campaign effectiveness. Expand your marketing reach by incorporating text messages and push notifications alongside traditional email campaigns. Navigate Omnisend's reporting features to analyze campaign performance, track subscriber engagement, and measure conversion rates. Connect the platform with WordPress websites and customize forms to match your brand colors and design preferences. Examine real-world case studies and eCommerce examples to understand practical applications of segmentation and automation strategies. Explore the additional features available in Omnisend Pro for users ready to scale their email marketing efforts beyond the free tier limitations.

Syllabus

00:00 Intro
04:02 Start For Free
06:13 Connect With WordPress
07:52 Match Your Brand Colors
10:57 Create A Form
19:25 Create A Welcome Email
26:58 Case Study
33:02 Form Settings
41:37 A/B Testing
45:36 Theme Settings
50:25 Change The Form Layout
57:56 Automations In Omnisend
01:07:10 A/B Testing
01:15:02 Split Testing
01:25:56 Test The Automation
01:32:30 Adjust Email
01:32:30 Adjust The Email Address
01:36:25 Create A Campaign
01:43:27 A/B Test Campaign
01:46:50 Text Messages And Push Notification Campaigns
01:48:08 Create Segments
01:52:49 eCommerce Example
01:56:35 Segments And Automations
02:00:29 Audience Segments
02:03:08 Check Reports
02:07:04 What Does Omnisend Pro Include?
02:10:21 Follow Up Tutorial
02:11:17 Thank You

Taught by

Ferdy․com | Ferdy Korpershoek

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