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Learn how to build an email list from scratch and master email marketing automation using Omnisend's free platform in this comprehensive 2-hour tutorial. Discover how to create effective sign-up forms including popups, fly-ins, and embedded forms to convert website visitors into subscribers. Master email automation by setting up welcome sequences, follow-up campaigns, and A/B testing to optimize open rates and click-through performance. Explore advanced audience segmentation techniques to target subscribers based on their behavior, engagement levels, and purchase history, enabling personalized messaging for different user groups. Create high-converting email campaigns for both automated sequences and one-time broadcasts, while learning to implement A/B testing strategies to maximize campaign effectiveness. Expand your marketing reach by incorporating text messages and push notifications alongside traditional email campaigns. Navigate Omnisend's reporting features to analyze campaign performance, track subscriber engagement, and measure conversion rates. Connect the platform with WordPress websites and customize forms to match your brand colors and design preferences. Examine real-world case studies and eCommerce examples to understand practical applications of segmentation and automation strategies. Explore the additional features available in Omnisend Pro for users ready to scale their email marketing efforts beyond the free tier limitations.
