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Marketing Analytics

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Overview

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This introductory course explains how marketing analytics uses data from digital channels to evaluate marketing effectiveness and support business decisions. It covers analytics models, data challenges, brand value, customer lifetime value, and related roles.

Syllabus

Agenda.
Introduction to Marketing.
Digital Marketing.
Why Marketing Analytics.
Challenges in Marketing Analytics.
Marketing Analytics Models.
Brand Value.
Customer lifetime Value.
Marketing Analytics jobs.
Summary.

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