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Explore the critical importance of using physiologically relevant oxygen levels in biomedical research through this 56-minute webinar presented by Dr. Krista Rantanen, Director of Scientific Applications at The Baker Company. Learn why the standard 21% oxygen levels used in traditional laboratory incubators fail to replicate the actual oxygen conditions that cells experience in the human body, and discover how this fundamental oversight affects research accuracy and reproducibility. Understand the paradigm shift from normoxia to physoxia and its transformative impact on cell culture studies, drug development models, and biological discovery. Examine how high oxygen levels can mask important biological effects and learn practical approaches for implementing physiologically relevant oxygen conditions in your research. Gain insights into how adopting physoxia can reveal hidden biological mechanisms, improve experimental models, and advance translational research outcomes. Dr. Rantanen draws on her extensive background in oxygen biology and cancer research, including her PhD work on prolyl hydroxylase function in cancer and experience as a Visiting Scientist at the Francis Crick Institute, to demonstrate how small experimental adjustments can yield significant improvements in research quality and clinical relevance.