Making a President - Inside Trump's 2016 Election Campaign and Presidency

Gain insider insights into Donald Trump's election campaign and presidency from key figures Brad Parscale and Katie Walsh. Explore the digital strategies, social media tactics, and political challenges that led to Trump's unexpected victory and shaped his administration's policy agenda. Delve into the inner workings of the campaign, including pivotal moments, tweet management, and voter engagement. Analyze the first nine months of Trump's presidency, understanding what resonated with his base and the advice given to the administration. Learn about the role of opposition research and the future direction of Trump's political career in this revealing 18-minute Web Summit talk.

Syllabus

Intro
Working with Trump
Was there a moment when you thought this could work
Were there ever times you thought you just wished he didnt tweet
Can you tell us what your control over social media was
What advice did you give to the campaign about social media
Whats your assessment of the first 9 months
What has resonated with Trumps voters
What the President needs to do
Opposition research