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Explore marketing automation integration between Drupal Commerce and Mautic in this 43-minute conference talk from DrupalCon Lille 2023. Learn how to enhance e-commerce capabilities by combining Drupal Commerce's flexible platform with Mautic's powerful marketing automation tools. Discover strategies for recovering abandoned carts, implementing effective upselling and cross-selling techniques, and launching targeted win-back campaigns. Gain insights into Axelerant's custom Mautic plugin and Drupal Commerce module, which enable seamless integration between the two platforms. Understand how to leverage user segmentation, personalization, and advanced targeting to boost sales and improve customer engagement in your e-commerce business.
