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Logo Design for Beginners

Aaron's Design Class via YouTube

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Overview

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This beginner course explains logo design as a visual language, focusing on form, color, typography, symbols, simplicity, and communication with target market demographics. Learners analyze existing logos and complete a logo redesign assignment.

Syllabus

WHAT IS A LOGO?
WHAT'S IT SAYING?
FORM LANGUAGE
COLOR THEORY
DECONSTRUCTING LOGOS
THINGS TO KNOW: SIMPLICITY
THINGS TO KNOW: CREATIVITY WITH TYPE
THINGS TO KNOW: CREATIVITY WITH SYMBOL
THINGS TO KNOW: COMMUNICATE THE PRODUCT
THINGS TO KNOW: COMMUNICATE THE EXPERIENCE
TARGET MARKET DEMOGRAPHIC
LAB ASSIGNMENT: LOGO RE-DESIGN

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Aaron's Design Class

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