LinkedIn Strategies That Actually Work In 2025

This 53-minute webinar from Learnit Training features LinkedIn expert Richard Bliss sharing effective LinkedIn strategies for 2025. Discover why treating LinkedIn like other social platforms leads to failure and learn how conversation-driven engagement outperforms content volume. Explore how LinkedIn's algorithm rewards comments over likes, the surprising reasons video underperforms, techniques for getting posts in front of decision-makers, and team-based content strategies that drive real engagement. The presentation covers practical tactics including a five-day comment challenge to boost visibility by 300%, effective Sales Navigator usage for finding warm leads, and the "Hero Post" framework for team visibility. The webinar includes detailed timestamps covering topics like algorithm secrets, link-sharing techniques, executive LinkedIn myths, and purpose-driven content strategies. Perfect for sales professionals, executives, and anyone looking to maximize their LinkedIn presence with proven, algorithm-aligned tactics.

Syllabus

00:01 – Introduction to Richard Bliss
01:00 – Why LinkedIn isn’t like Instagram or X
06:00 – The algorithm’s secret: comments over likes
09:00 – How to add links without killing your reach
11:00 – Why preview images reduce post engagement
13:00 – Text vs. video: what works best on personal pages
18:00 – The 3 myths execs believe about LinkedIn
20:00 – How CEOs can lead in just 10 minutes a day
27:00 – Why commenting beats cold outreach
30:00 – The pre-conference strategy that boosted real-world sales
35:00 – Where new reps should start on LinkedIn
36:00 – Richard’s 5-day challenge for 300% more profile views
39:00 – Purpose-driven content and prospecting
41:00 – The “Hero Post” framework for team-wide visibility
48:00 – How to use Sales Navigator to uncover warm leads fast