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Explore the transformative impact of Max, a visual programming environment for music technology, in this keynote address from the Audio Developer Conference 2022. Discover how Max's design philosophy inspired a unique organizational culture at Cycling '74, fostering creativity and remote collaboration. Learn about key principles for sustaining creative flourishing in both software and teams, including solving less than 100% of problems, parameterizing interdependence, and building trust through innovation. Gain insights into the limitations of the Max approach and recent developments in code generation and export. Delve into the journey of David Zicarelli, from reluctant entrepreneur to advocate for innovative work practices in software development.
