Discover key insights from a keynote address at DevOpsDays Tel Aviv where veteran CTO Cecilia Borg shares strategies for successfully implementing DevOps transformation across organizations. Learn how to overcome common resistance patterns like "Not my job!" attitudes and failed previous attempts while creating an innovation-driven culture where employees thrive. Explore practical approaches for aligning business and technical perspectives, establishing organizational transparency, and managing the change process effectively. Drawing from over 20 years of industry experience at companies like Oracle, King, Spotify, and Epidemic Sound, gain valuable perspectives on positioning DevOps not just as a technical implementation but as a comprehensive agile transformation that requires buy-in and celebration across all organizational levels.