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Explore the evolution of Jamf's Self Service+ application in this conference talk that examines one year of development and user feedback since its initial launch at JNUC 2024. Learn about the key enhancements made to this unified management and security platform for Mac users, including new UI improvements and deeper system integrations based on real-world usage data. Discover the lessons learned from deployment experiences, performance insights gathered from actual implementations, and gain visibility into the future roadmap for the platform. Review practical implementation examples that demonstrate successful rollout strategies and adoption techniques, while understanding how prioritizing employee experience drives innovation in enterprise Mac management solutions.