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Explore the rapidly expanding world of web application design in this hour-long conference talk from Mobilism 2011. Discover how four driving forces—market maturity, the emergence of experience, Kano's model, and Sturgeon's Law—are increasing the visibility and value of design in organizations everywhere. Learn about the future of design teams and how to prepare for the next generation of web and mobile experiences. Gain insights into designing great user experiences across various platforms, from small screens to large displays, and understand the impact of successful iPad applications and online businesses on executive perceptions of design importance.
