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Blockchain Technology for Trust in Digital Advertising

Web Summit via YouTube

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Explore the potential of blockchain technology in addressing transparency and trust challenges in digital marketing through this insightful Web Summit talk. Join blockchain experts Carolina Abenante and Andy O'Donoghue as they delve into the industry's ongoing scrutiny and offer their perspectives on whether blockchain could be the solution. Gain valuable insights into the future of digital advertising and the role emerging technologies may play in restoring confidence in the field.

Syllabus

Is blockchain the answer for increasing trust in digital advertising?

Taught by

Web Summit

Reviews

5.0 rating, based on 1 Class Central review

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  • Eziznazar Beknazarov
    So interesting to trust blockchain technology .
    As you know, blockchain technology helps combat ad fraud with verifiable and traceable transactions, ensures privacy by giving users control over their data, and streamlines transactions.
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