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Explore the journey of implementing innovation methodologies in a CMMI 5 company through this 45-minute conference talk. Discover the challenges and successes of introducing a more innovative approach, including company-wide innovation days, prototyping teams, and customer-driven initiatives. Learn about the distinction between creativity and innovation, and how combining creative methodologies for idea and product discovery with agile development can lead to effective innovation. Gain insights into various innovation techniques, such as the business model canvas, ideation phases, and problem-oriented innovation. Understand the importance of facilitation, customer involvement, and the product value chain in fostering innovation. Walk away with valuable takeaways on how to balance creativity and structure in a highly competitive software development market.
