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Explore a step-by-step process of transforming a well-known discount retailer into a luxury brand in this 43-minute video tutorial. Delve into the brand's design history, analyze other luxury brands, and learn how to create an effective mood board. Follow along as the instructor dives into the design process, demonstrating techniques for sketching a brand monogram and creating mock-ups. Gain valuable insights into strategic brand design, typography, and the art of reimagining a company's visual identity for a completely different market segment.
