Discover strategies for effectively advocating post-quantum cryptography (PQC) readiness to organizational leadership in this 35-minute conference talk by Robert Hann, Global Vice President of Sales at Entrust's Cryptographic Center of Excellence. Learn how to overcome challenges in convincing boards of PQC's urgency by aligning it with a zero trust journey. Explore the benefits of integrating PQC into a holistic cybersecurity approach that verifies every request and transaction. Gain insights on demonstrating how PQC supports strategic goals such as digital transformation, innovation, and customer satisfaction. Acquire best practices and tips for planning and executing a successful PQC transition within the framework of a zero trust journey, ultimately enhancing organizational security outcomes, reducing attack surfaces, and improving compliance and resilience.