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Learn a systematic approach to marketing prioritization through this 25-minute tutorial that addresses the overwhelming challenge of managing multiple marketing initiatives with limited resources. Discover a structured marketing planning and prioritization exercise designed to help busy marketers organize their tasks and start the year effectively. Explore the 90-minute Marketing Master Plan framework and work through a comprehensive prioritization spreadsheet that breaks down essential marketing activities across multiple days. Master the process of taking stock of your current marketing situation, evaluating website performance, conducting conversion rate optimization checks, and performing SEO analysis. Understand how to conduct competitor analysis for both search and paid traffic, audit your marketing efforts, and calculate cost per acquisition to make data-driven decisions. Gain practical tools and methodologies to cut through the noise of endless marketing possibilities and focus on high-impact activities that align with your budget, time constraints, and business goals.
