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Explore the future of automotive retail in this 16-minute CES 2025 presentation where ZeroLight CEO Darren Jobling showcases transformative technologies revolutionizing car buying experiences. Discover how AI creates personalized shopping journeys with custom environments and targeted advertisements featuring your exact vehicle configuration. Learn about the evolution of virtual showrooms powered by CloudXR technology and wireless headsets that create immersive experiences. Understand how game-changing digital twin technology helps automakers reduce 3D model creation costs by 70%. See firsthand how AWS-powered innovations are enabling automotive brands to build unforgettable omnichannel experiences that will make purchasing your next vehicle more tailored and engaging than ever before.
