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Explore how Amazon leaders across Zoox, Prime Video, and Amazon Stores leverage AI to power next-generation innovations with AWS and create enhanced customer experiences in this 58-minute conference talk from AWS re:Invent 2025. Discover three transformative stories showcasing how customer needs sparked innovative solutions: learn how fan feedback revolutionized sports broadcasting through AI-powered highlights, understand how shopping patterns evolved Amazon's mobile commerce platform, and examine how robotics and automation delivered advances in supply chain optimization and fulfillment. Gain insights into the best practices Amazon has applied using AWS that can help scale innovation within your own organization, with real-world examples from major Amazon divisions demonstrating practical AI implementation strategies.
