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YouTube

How to Do SEO from Scratch

Nathan Gotch via YouTube

Overview

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Learn a comprehensive step-by-step SEO process in this 19-minute tutorial that demonstrates how to achieve consistent #1 rankings in Google using real-life examples. Master the art of competitor analysis by identifying and attacking your weakest competitors, then scientifically determine the exact number of backlinks needed to rank for your target keywords. Develop a strategic anchor text approach that balances optimization with conservative practices, focusing exact match anchor text only on your highest-quality backlinks. Discover how to find and organize supporting keywords using AI tools, then conduct thorough content analysis using a detailed checklist that examines page speed, user experience elements, keyword placement, content originality, word count, NLP optimization, grammar quality, and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) factors. Learn to deconstruct competitor content and create superior alternatives that serve human users rather than just search algorithms. Explore advanced content creation strategies that build competitive moats, provide real first-hand experience, and serve as effective link-building tools. Master techniques for creating compelling content that shows immediate visual proof, delivers exactly what users seek, and goes deep into topics. Understand how to leverage artificial intelligence for content optimization, incorporate trustworthy external links, inject expertise elements, and effectively promote your SEO content for maximum impact and ranking success.

Syllabus

0:00 Introduction
0:11 Attack Your Weakest Competitors
0:57 Scientifically Find Out How Many Backlinks You Need to Rank
1:43 Map Out Your Anchor Text Strategy
2:13 Only use exact match anchor text on your best backlink
2:30 It's possible to rank for this keyword
2:34 We don't need a huge backlink budget to rank
2:37 You have to be on the conservative side with your anchor text optimization
2:43 Find Supporting Keywords
3:30 Use Al to Organize Your Keyword Data
3:43 Analyze the Dissect the Existing SEO Content Using this Simple Checklist
3:49 Copy the URL and run it through Google PageSpeed Insights
4:04 Is the page using aggressive interstitial popups or ad placements that could disrupt user experience?
4:21 Is the primary keyword in the most important spots on the page
4:31 Is the content 50% original?
4:41 Is the word count sufficient?
4:51 Is the page optimized well for NLP?
5:08 Does the content score 95 + on Grammarly?
5:18 Is the website optimized for EEAT?
7:52 Tear this Page to Shreds From the Basis of One Simple Question
8:12 Create your content for humans, not algorithms.
8:51 Make the Existing SEO Content 10x Better
8:56 Open Google, enter the target keyword and study the competitors
9:38 Create a killer SEO content strategy
10:18 1. This type of content will build a moat
10:33 2. The investment isn't just for one piece of content
10:48 You're getting a massive amount of REAL first-hand experience
10:58 Creating epic content is the best link building strategy
11:53 1. Show visual proof right away
11:56 2. Give the users what they came for
12:28 Go deep
12:41 Repeat the process for the remained products
12:45 Make sure the content scores a 95 + on Grammarly
12:55 Optimize It Using Artificial Intelligence
14:24 1. Add some extremely trustworthy external links
15:06 2. Inject expertise elements around the content
15:45 Promote the Heck Out of Your SEO Content

Taught by

Nathan Gotch

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