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Learn to conduct comprehensive AI Search Optimisation audits through this step-by-step tutorial that addresses the fundamental shift from traditional Google searches to AI-powered platforms like ChatGPT, Perplexity, and Google's AI Overviews. Discover why AI search audits differ fundamentally from traditional SEO audits, focusing on the critical transition from mere visibility to sentiment analysis - examining not just whether your brand appears in results, but how it's mentioned, cited, and discussed. Master the systematic methodology for testing visibility across multiple AI platforms including ChatGPT, Perplexity, Google's AI Overviews, and emerging platforms like Gemini, while understanding how traditional SEO elements still impact RAG (Retrieval-Augmented Generation) components of Large Language Models. Explore the complete framework for conducting GEO (Generative Engine Optimisation) audits to identify opportunities competitors are missing, and understand why brand strength has become more crucial than ever in the AI search landscape. Gain actionable insights for improving your AI search visibility without spending countless hours manually checking platforms, and develop a clear roadmap for building systematic AI Search visibility before market saturation occurs.
