Overview
Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Learn how to build and scale an AI automation agency through a detailed case study examining Anthony's journey from struggling with "shiny object syndrome" to booking 88 sales calls and securing 4 paid retainers within 60 days. Discover the critical shift from focusing on certifications and learning new tools to implementing a personalized Loom video outreach strategy on LinkedIn that dramatically improved booking rates. Examine the complete breakdown of Anthony's 300+ outreach volume, 89 booked calls, and $33.5k pipeline development, along with practical insights on handling scope creep and delivering automations using n8n and GoHighLevel. Explore the comparison between bootstrapping versus mentorship approaches, understand the essential first steps for agency launch, and gain actionable advice on time management and technical requirements for starting an AI automation business.
Syllabus
- Introduction
- The "Shiny Object Syndrome" Trap
- Bootstrapping vs. Mentorship
- The First Steps
- The Outreach Strategy
- The Results
- Delivery Challenges
- Do You Need to Be Technical to Start?
- How to Manage Time
- Final Advice for Action Takers
Taught by
Michele Torti