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Lead AI Strategy with UCSB's Agentic AI Program — Microsoft Certified
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Explore the evolving landscape of digital advertising in this 14-minute video that addresses the increasing competitiveness and rising costs in the field. Learn how AI and automation are becoming essential tools for maximizing ad spend and improving return on ad spend (ROAS) in 2025. Discover techniques for analyzing your market's advertising strategies and understand how to leverage AI tools for creating effective ad creative. Gain insights into why data collection is becoming increasingly important for advertising success and explore methods to maximize ROI by improving lead generation processes. The video demonstrates practical tools including AdCreative.ai for AI-powered ad creation and AdClarity for competitive advertising analysis, providing actionable strategies for navigating the modern digital advertising environment.
Syllabus
How Digital Advertising Works in 2025
Taught by
Exposure Ninja