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Explore how modern designers can gain genuine influence and impact beyond traditional innovation frameworks in this 25-minute keynote from Hatch Conference. Learn from Didier Hilhorst, a seasoned design leader with international experience spanning The Netherlands, San Francisco, and Paris, as he challenges conventional notions of innovation and reveals why the most impactful designers today focus on dismantling organizational silos, navigating complexity, and reshaping their roles from within. Discover insights drawn from personal stories, early career influences, product revolutions across web and mobile eras, experiences at Uber, and current work that demonstrate how culture, craft, curiosity, and experimentation shape designers more profoundly than trend-following. Understand why innovation alone fails as a strategy, master techniques for gaining influence within complex organizations, examine what the web, mobile, and AI eras reveal about design's future, recognize why craft, taste, and curiosity have become more critical than ever, and learn strategies for keeping design teams united and courageous amid rapid technological and organizational change.
