Explore innovative strategies companies employ to reinvent their business models and maintain competitiveness in a rapidly changing market landscape. Delve into Dr. Srinivasan R Iyengar's insights on creating new value and securing a competitive edge in this 16-minute TEDx talk. Learn from the expertise of a distinguished educator, researcher, and consultant who has shaped leaders in Strategy and International Business at prestigious institutions. Gain valuable knowledge from an accomplished author and patent holder with extensive experience in strategic consultancy for renowned retail brands. Discover how Dr. Iyengar's research and guidance have influenced mid and senior-level professionals in Strategic Leadership and Business Agility.