How Brands Use New Science of Persuasion for Marketing

Explore the intriguing world of consumer behavior and marketing persuasion in this TEDx talk by Dr. Sanjay Arora at Avantika University. Delve into cutting-edge techniques and behavioral research used by brands to understand consumer decision-making processes and influence choices at a subconscious level. Gain insights into the irrational nature of human behavior and learn how to recognize and potentially avoid marketing pitfalls as a consumer. Discover the intersection of neuroscience, psychology, and marketing strategies in this thought-provoking 18-minute presentation, while keeping in mind that some claims may lack scientific support and represent the speaker's personal views.