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Discover how purpose-driven leadership transformed a beloved toy company from near-bankruptcy to global profitability in this 11-minute TED talk. Learn from Sharon Price John, CEO of Build-A-Bear, as she reveals the heart-centered business strategy that enabled her company to outperform tech giants by focusing on one powerful question that guided their turnaround. Explore how successful businesses start with emotional connection and purpose rather than purely pragmatic planning, and understand the practical steps taken to revitalize a struggling brand through values-based decision making. Gain insights into leadership approaches that prioritize company culture and mission as drivers of financial success, demonstrating how traditional businesses can compete effectively in the modern marketplace by staying true to their core purpose while adapting to contemporary challenges.
