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Explore the concept of organizational authenticity from stakeholder perspectives in this guest lecture by Erica Steckler. Delve into a study examining internal and external stakeholders' interpretations of sustainability and its relation to an organization's true nature. Discover a new model of organizational authenticity construction, focusing on five core dimensions: Do, Say, Who, How, and Why. Investigate how these elements influence stakeholders' perceptions of an organization's authenticity within the complex context of sustainability in business. Gain insights into the challenges firms face as they navigate increased societal scrutiny and uncertainty surrounding social and environmental stewardship claims. Learn from Erica Steckler, Associate Professor of Management and Fulbright Fellow, as she presents her research on this timely and relevant topic in organizational studies.