Growing an Internet Cult - Cult of the Lamb's Social Strategy

Explore the innovative social media strategy behind the success of 'Cult of the Lamb' in this GDC 2023 conference talk. Delve into Jared J. Tan's insights as Devolver Digital's Community Strategist, uncovering how the development team integrated marketing considerations from the project's inception. Learn about the creation of meme-worthy content and the cultivation of an iconic art style that resonated with audiences. Discover techniques for blending creative content with social media analytics to build a culturally relevant gaming brand. Gain valuable knowledge on harnessing visual elements and community engagement to grow an enthusiastic fanbase, effectively turning your game into an internet phenomenon.