Learn AI, Data Science & Business — Earn Certificates That Get You Hired
Get 20% off all career paths from fullstack to AI
Overview
Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
This beginner course shows how to set up Google Analytics 4 with Google Tag Manager, configure conversion events, add UTM parameters to Facebook and Instagram ads, link domains, and view campaign data in GA4.
Syllabus
00:00 - - Why You Need To Upgrade To GA4
- 2:43 - Step 1: Set Up Your GA4 Account
02:44 - - Step 2: Set up Google Tag Manager
09:17 - - Step 3: Configure GA4 Conversion Events
22:41 - - Step 4: Add UTM Parameters to Your Facebook Ads
25:56 - - Step 5: Set Up Cross-Domain Linking
- Step 6: Viewing Your Data in GA4
Taught by
Andrew Hubbard