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YouTube

Go-To-Market Data Enrichment: Practical Strategies to Drive Business Value

Data Council via YouTube

Overview

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This 30-minute conference talk from Data Council features Nathan Sooter, Sr. RevOps Manager at 1Password, sharing valuable insights on bridging the gap between data teams and sales organizations. Discover how simple data engineering and enrichment techniques can transform CRM chaos into strategic revenue partnerships. Learn practical strategies for data practitioners looking to increase business impact, including LLM-powered record cleaning and intentional modeling aligned with go-to-market teams. Gain perspectives on making data work more visible and valuable to drive business outcomes. Perfect for data professionals seeking to enhance their strategic contribution to revenue operations.

Syllabus

Go-To-Market Data Enrichment: Practical Strategies to Drive Business Value

Taught by

Data Council

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