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Learn how to overcome organizational resistance to innovative software development practices by understanding and addressing Larman's Laws of Organizational Behavior in this 56-minute conference talk from GOTO Copenhagen 2025. Discover why organizations are implicitly optimized to avoid changing the status quo and how change initiatives are often dismissed as "purist," "theoretical," or "revolutionary." Master the art of creating compelling business cases for practices like no-estimation and mob/ensemble programming by focusing on what senior management actually cares about: bottom-line impact, business management changes, and return on investment rather than technical mechanics. Explore Conway's Law and its relationship to organizational structure, then dive into practical strategies for speaking effectively to managers and decision-makers. Learn value stream mapping techniques to identify inefficiencies and demonstrate the time value of money when proposing development process improvements. Gain insights into overcoming the natural resistance that accompanies any attempt to disrupt established workflows and hierarchies, with specific guidance on positioning innovation as a business advantage rather than a technical preference.
