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Explore the business impact of web performance optimization in this insightful conference talk. Delve into the numbers driving the web performance industry from both client and developer perspectives. Learn how to translate performance improvements into tangible business outcomes and successful client relationships. Discover techniques for asking the right questions, gathering relevant data, and identifying high-impact areas for optimization. Gain valuable insights on normalizing performance metrics and understanding the critical "Phase Zero" of web interactions. Utilize practical examples and case studies to enhance your understanding of web performance's role in driving business success.