Discover how to transform chaotic product development using the Shape Up methodology in this 53-minute conference talk from NDC Oslo 2025. Learn from Martin Gjesdal's real-world experience implementing Shape Up overnight in a large organization struggling with scope creep, growing backlogs, multiple stakeholders, and unclear decision-making processes. Explore practical strategies for improving team focus and delivery pace while navigating the challenges of organizational change. Gain insights into how Shape Up can help product teams regain control over their development process and deliver more effectively in complex enterprise environments.