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Explore a thought-provoking conference talk from the Data Science Festival Oktoberfest 2024 where IIH Nordic's Steen Rasmussen challenges current approaches to AI adoption in marketing. Discover why the widespread rush to implement generative AI in marketing and sales processes may be fundamentally flawed. Learn how customer behavior and purchasing patterns are rapidly evolving in response to AI technologies, making traditional marketing approaches potentially obsolete. Understand why virtual assistants and AI search tools are creating a new paradigm that bypasses conventional marketing strategies, and why optimizing current processes may be equivalent to "building a faster horse." Gain high-level insights into why marketing professionals need to fundamentally rethink their approach to customer engagement in an AI-driven future, rather than simply applying AI to existing methodologies.
